Copy Werk
STRAUSS x UEFA EURO 2024
Conceived, built, and wrote the brand strategy, copy, and activation of European workwear leader, STRAUSS, as an official global sponsor for the UEFA Euro 2024 soccer championships.
PUMA RE:FIBRE
Developed commercial marketing content for PUMA’s latest sustainability initiative RE:FIBRE.
LIVERPOOL FC x STRAUSS
Managed the communications, activation, and strategy as European workwear leader STRAUSS partnered with Liverpool FC in a “workwear partnership,” that’s the first of its kind in the Premier League.
PUMA Brand Guidelines
Helped build the brand identity and strategy for PUMA — shifting from their previous identity as a brand focused on sports lifestyle to one with a primary mission to become a premium, performance sportswear brand with an adjacent high-fashion component.
Departures Magazine x Blancpain
Created a retrospective advertorial on Blancpain in Departures Magazine that documented the development of the game-changing Fifty Fathoms diving watch.
PUMA APP
Developed creative UX copy for the launch of the PUMA APP. Texts were designed to be engaging, easy-to-understand and easily translatable into 30+ languages.