Copy Werk

MAJOR LEAGUE BASEBALL x STRAUSS

Worked with Major League Baseball (MLB) as STRAUSS became the first ever baseball helmet sponsor beginning this 2024 Postseason. Commercials were created. Copy assets written, erased, rewritten, thrown out, and written again. I spoke almost entirely in baseball puns.

STRAUSS x UEFA EURO 2024

Conceived, built, and wrote the brand strategy, copy, and activation of European workwear leader, STRAUSS, as an official global sponsor for the UEFA Euro 2024 soccer championships.

PUMA RE:FIBRE

Developed commercial marketing content for PUMA’s latest sustainability initiative RE:FIBRE.

LIVERPOOL FC x STRAUSS

Managed the communications, activation, and strategy as European workwear leader STRAUSS partnered with Liverpool FC in a “workwear partnership,” that’s the first of its kind in the Premier League.

PUMA Brand Guidelines

Helped build the brand identity and strategy for PUMA — shifting from their previous identity as a brand focused on sports lifestyle to one with a primary mission to become a premium, performance sportswear brand with an adjacent high-fashion component.

Departures Magazine x Blancpain

Created a retrospective advertorial on Blancpain in Departures Magazine that documented the development of the game-changing Fifty Fathoms diving watch.

PUMA APP

Developed creative UX copy for the launch of the PUMA APP. Texts were designed to be engaging, easy-to-understand and easily translatable into 30+ languages.